Q1 2021 Performance of Top Self-therapy & Journaling Apps in Brazil

In the first quarter of 2021, self-therapy and journaling apps have shown varied performance on the unified platform in Brazil. Sensor Tower provides a detailed look into the user trends and download figures for these applications.

Fabulous: Daily Habit Tracker saw a peak in downloads, reaching 24K in the last week of March, with weekly active users showing a consistent increase, culminating at approximately 87K. Revenue trends for Fabulous also demonstrated a healthy climb, peaking at nearly $6K in mid-January.

Cingulo – Mental Wellness experienced its highest revenue early in the quarter at around $5K, with a gradual decrease to $3K by the end of March. Download numbers peaked at nearly 12K during the third week of February, whereas weekly active users saw a high of 53K in mid-February, before settling to around 46K.

Productive - Habit Tracker showed a revenue trend that fluctuated across the quarter, starting at $1.5K and reaching a peak of over $2K in mid-February. Downloads for Productive were highest in early January at 6.6K, while weekly active users saw an increase from 22K to over 26K in early March.

Daylio Journal - Daily Diary maintained a steady revenue, starting the quarter at $441 and peaking at $722 in mid-January. Downloads remained consistent with a slight rise to 6.8K in early March. Weekly active users showed an upward trend, starting from 132K and reaching 140K by the end of March.

Mindvalley: Self Improvement, although having a smaller user base, showed a revenue peak of nearly $1K in mid-January, with a notable drop to $343 by the end of March. The app had negligible download numbers throughout the quarter and a modest number of weekly active users, which hovered around 70.

For more detailed insights and data on the performance of these and other mobile applications, Sensor Tower's platform offers comprehensive analytics and reporting tools.